Ervin is one of Codeable's selected WordPress experts with 8000+ hours experience with WordPress and online marketing. Now on a mission to bring closer the language spoken by WordPress developers to clients / website owners.
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I have seen so many websites that won web design awards, but failed financially. I think that’s because they had NICE design, but not GOOD design. Let’s see what the difference is between real design and simple aesthetics.
Nice Design vs. Good Design
| Nice Design |
Good Design |
| Visually appealing |
Easy to use |
| Visitors say: “Wow, looks amazing!” |
Helps visitors do what the website owner wants them to do |
| Uses contemporary, trendy colors, shapes, effects |
Uses best marketing and usability practices that are proven to be effective |
| It’s concept was thought out by the website owner and a graphic designer |
It’s concept is often planned together by the website owner, an online marketing expert, the graphic designer and an expert developer |
You may ask: where is the real contrast between them? I can’t see why a Good Design couldn’t be Nice as well… And you are absolutely right.
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There is one step in the website development process that is the cheapest step of all, but not investing in it can cause you tremendous issues. This step is defining: “What is the REAL GOAL of my website?”
I can’t emphasize it enough – and that’s why I wrote it with full capitals. If you don’t know what your website’s goal is then:
- you might miss a lot of income that you could otherwise make online
- your visitors won’t be sure if they are on the right place or not
- you’ll always be less confident about why your site is not producing the expected results
- it will be more difficult to decide what to add next your website
- you can’t really think about conversion funnels (you know, the methodology online marketers always talk about) while you don’t have a crystal-clear goal
- your blog posts will most probably won’t have the effect that they could if you had an exact goal
But how can you find or decide what your site’s REAL GOAL is? I’ll try to help you in this article.
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Now I will attempt to create a glossary that explains to clients who would like to have a WordPress-based website, what the different terms and acronyms mean in the WordPress ecosystem.
This article can also be useful for site builders and developers. Just send this article’s link to your clients, so they can learn what you are talking about when you say: CPT, Ajax, ACF or similar things.
I’ll try to regularly update this article. However, if you miss a term from the list, just drop me a comment at the bottom – and I’ll add it with the next update.
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During my career I’ve worked in different situations:
- as a quasi-employee of an agency
- as a contractor of an agency
- as a freelancer working with several agencies
A constant dilemma I’ve met talking to leaders of the different agencies was whether it’s a better idea to employ a web developer as a full-time employee or outsource the projects to freelancers.
The question is not easy at all. Lot of advantages and disadvantages are listed on both sides – let’s have a closer look at them…
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It’s been a long time since my last blog post. To be honest, I had so many things to do that I didn’t really have the time…
Website Update
One big thing that we’ve completed in the past few weeks was a major update to our website. While in the front end the changes may look small, we’ve completely rebuilt its backend, creating a single site from our previous multisite installation…
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