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What is the REAL GOAL of your website?

Straight road
9 November 2017

There is one step in the website development process that is the cheapest step of all, but not investing in it can cause you tremendous issues. This step is defining: “What is the REAL GOAL of my website?”

I can’t emphasize it enough – and that’s why I wrote it with full capitals. If you don’t know what your website’s goal is then:

  • you might miss a lot of income that you could otherwise make online
  • your visitors won’t be sure if they are on the right place or not
  • you’ll always be less confident about why your site is not producing the expected results
  • it will be more difficult to decide what to add next your website
  • you can’t really think about conversion funnels (you know, the methodology online marketers always talk about) while you don’t have a crystal-clear goal
  • your blog posts will most probably won’t have the effect that they could if you had an exact goal

But how can you find or decide what your site’s REAL GOAL is? I’ll try to help you in this article.

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What is a responsive website and why is it important?

Checking responsive website on laptop and mobile
2 March 2017

In our survey called Tourism Website Trends 50% of the participants said so far that they didn’t know if their website was responsive or not. This is a huge number – knowing that for about 5-6 years now everything in the webdesign industry is about responsiveness.

I’ll tell you, dear Website Owner, it’s not your fault. It’s mainly the fault of us – website designers and developers – that we didn’t warn you: if you don’t make your website responsive, you can lose about 50% of your visitors.

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