This is just a short update. Although our site wasn’t updated in the past 4 months, there had been a lot of stuff going on behind the curtains.
What is Codeable?
Codeable is a web portal that collects the best WordPress Experts: developers, site builders, SEO Experts and designers – and connects them with clients. However, Codeable is more than just yet another freelancer site. To become a Codeable Expert, a developer has to go through a long entry process. At the end only the top 2% of the applicants are approved. This is how they assure the quality of their service.
I have seen so many websites that won web design awards, but failed financially. I think that’s because they had NICE design, but not GOOD design. Let’s see what the difference is between real design and simple aesthetics.
Nice Design vs. Good Design
|Nice Design||Good Design|
|Visually appealing||Easy to use|
|Visitors say: “Wow, looks amazing!”||Helps visitors do what the website owner wants them to do|
|Uses contemporary, trendy colors, shapes, effects||Uses best marketing and usability practices that are proven to be effective|
|It’s concept was thought out by the website owner and a graphic designer||It’s concept is often planned together by the website owner, an online marketing expert, the graphic designer and an expert developer|
You may ask: where is the real contrast between them? I can’t see why a Good Design couldn’t be Nice as well… And you are absolutely right.
There is one step in the website development process that is the cheapest step of all, but not investing in it can cause you tremendous issues. This step is defining: “What is the REAL GOAL of my website?”
I can’t emphasize it enough – and that’s why I wrote it with full capitals. If you don’t know what your website’s goal is then:
- you might miss a lot of income that you could otherwise make online
- your visitors won’t be sure if they are on the right place or not
- you’ll always be less confident about why your site is not producing the expected results
- it will be more difficult to decide what to add next your website
- you can’t really think about conversion funnels (you know, the methodology online marketers always talk about) while you don’t have a crystal-clear goal
- your blog posts will most probably won’t have the effect that they could if you had an exact goal
But how can you find or decide what your site’s REAL GOAL is? I’ll try to help you in this article.
Now I will attempt to create a glossary that explains to clients who would like to have a WordPress-based website, what the different terms and acronyms mean in the WordPress ecosystem.
This article can also be useful for site builders and developers. Just send this article’s link to your clients, so they can learn what you are talking about when you say: CPT, Ajax, ACF or similar things.
I’ll try to regularly update this article. However, if you miss a term from the list, just drop me a comment at the bottom – and I’ll add it with the next update.