What design means to me

Design Plan
3 December 2017

I have seen so many websites that won web design awards, but failed financially. I think that’s because they had NICE design, but not GOOD design. Let’s see what the difference is between real design and simple aesthetics.

Nice Design vs. Good Design

Nice Design Good Design
Visually appealing Easy to use
Visitors say: “Wow, looks amazing!” Helps visitors do what the website owner wants them to do
Uses contemporary, trendy colors, shapes, effects Uses best marketing and usability practices that are proven to be effective
It’s concept was thought out by the website owner and a graphic designer It’s concept is often planned together by the website owner, an online marketing expert, the graphic designer and an expert developer

You may ask: where is the real contrast between them? I can’t see why a Good Design couldn’t be Nice as well… And you are absolutely right.

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What is the REAL GOAL of your website?

Straight road
9 November 2017

There is one step in the website development process that is the cheapest step of all, but not investing in it can cause you tremendous issues. This step is defining: “What is the REAL GOAL of my website?”

I can’t emphasize it enough – and that’s why I wrote it with full capitals. If you don’t know what your website’s goal is then:

  • you might miss a lot of income that you could otherwise make online
  • your visitors won’t be sure if they are on the right place or not
  • you’ll always be less confident about why your site is not producing the expected results
  • it will be more difficult to decide what to add next your website
  • you can’t really think about conversion funnels (you know, the methodology online marketers always talk about) while you don’t have a crystal-clear goal
  • your blog posts will most probably won’t have the effect that they could if you had an exact goal

But how can you find or decide what your site’s REAL GOAL is? I’ll try to help you in this article.

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Site building Glossary for WordPress

25 October 2017

Now I will attempt to create a glossary that explains to clients who would like to have a WordPress-based website, what the different terms and acronyms mean in the WordPress ecosystem.

This article can also be useful for site builders and developers. Just send this article’s link to your clients, so they can learn what you are talking about when you say: CPT, Ajax, ACF or similar things.

I’ll try to regularly update this article. However, if you miss a term from the list, just drop me a comment at the bottom – and I’ll add it with the next update.

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Big dilemma of web agencies: in-house or outsource

a freelancer with his client
17 October 2017

During my career I’ve worked in different situations:

  • as a quasi-employee of an agency
  • as a contractor of an agency
  • as a freelancer working with several agencies

A constant dilemma I’ve met talking to leaders of the different agencies was whether it’s a better idea to employ a web developer as a full-time employee or outsource the projects to freelancers.

The question is not easy at all. Lot of advantages and disadvantages are listed on both sides – let’s have a closer look at them…

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