I have seen so many websites that won web design awards, but failed financially. I think that’s because they had NICE design, but not GOOD design. Let’s see what the difference is between real design and simple aesthetics.
Nice Design vs. Good Design
|Easy to use
|Visitors say: “Wow, looks amazing!”
|Helps visitors do what the website owner wants them to do
|Uses contemporary, trendy colors, shapes, effects
|Uses best marketing and usability practices that are proven to be effective
|It’s concept was thought out by the website owner and a graphic designer
|It’s concept is often planned together by the website owner, an online marketing expert, the graphic designer and an expert developer
You may ask: where is the real contrast between them? I can’t see why a Good Design couldn’t be Nice as well… And you are absolutely right.