I have seen so many websites that won web design awards, but failed financially. I think that’s because they had NICE design, but not GOOD design. Let’s see what the difference is between real design and simple aesthetics.
Nice Design vs. Good Design
| Nice Design | Good Design |
|---|---|
| Visually appealing | Easy to use |
| Visitors say: “Wow, looks amazing!” | Helps visitors do what the website owner wants them to do |
| Uses contemporary, trendy colors, shapes, effects | Uses best marketing and usability practices that are proven to be effective |
| It’s concept was thought out by the website owner and a graphic designer | It’s concept is often planned together by the website owner, an online marketing expert, the graphic designer and an expert developer |
You may ask: where is the real contrast between them? I can’t see why a Good Design couldn’t be Nice as well… And you are absolutely right.