Category: Website Planning

Cybersecurity 101: Why It’s Critical for Your Small Business and How to Get Started

Matrix characters on a laptop

Building an online presence is critical for any business that wants to grow and thrive long-term. Fortunately, tech now exists to make that more practical than ever for smaller companies.

But there’s another factor at play wreaking havoc on businesses: hackers. As digital security technology continues to evolve, so do the techniques and strategies of cybercriminals. And cybercrime is a perennial threat for every business — no matter how big or small. An experienced hacker can destroy in moments what your company has spent years building.

So, as you seek to improve your visibility, you must also take cybersecurity seriously and take any steps necessary to protect your business. Here we are with some essential info and advice that will help you prepare for the worst and keep your company flourishing:

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What design means to me

Design Plan

I have seen so many websites that won web design awards, but failed financially. I think that’s because they had NICE design, but not GOOD design. Let’s see what the difference is between real design and simple aesthetics.

Nice Design vs. Good Design

Nice Design Good Design
Visually appealing Easy to use
Visitors say: “Wow, looks amazing!” Helps visitors do what the website owner wants them to do
Uses contemporary, trendy colors, shapes, effects Uses best marketing and usability practices that are proven to be effective
It’s concept was thought out by the website owner and a graphic designer It’s concept is often planned together by the website owner, an online marketing expert, the graphic designer and an expert developer

You may ask: where is the real contrast between them? I can’t see why a Good Design couldn’t be Nice as well… And you are absolutely right.

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