a-idea studio»Travel Websites

What is a responsive website and why is it important?

Checking responsive website on laptop and mobile
2 March 2017

In our survey called Tourism Website Trends 50% of the participants said so far that they didn’t know if their website was responsive or not. This is a huge number – knowing that for about 5-6 years now everything in the webdesign industry is about responsiveness.

I’ll tell you, dear hotel managers and organizers, it’s not your fault. It’s mainly the fault of us – website designers and developers – that we didn’t warn you: if you don’t make your website responsive, you can lose about 50% of your visitors.

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The art of website images (2): how to upload them to your WordPress site

Upload image to website
13 February 2017

This is the 2nd part of the article: The art of website images. In this part we’ll walk you through the best practices how you should upload pictures to your WordPress site. If you are interested in how to make / choose images for your travel website, read the first part, too.

How to put the images on your WordPress site?

After you’ve got the final images from the photographer and/or downloaded them from a stock photo site, they are not ready yet to be uploaded to your website. We have 2 major problems with them:

  • the sizes of the image files are too big for online use
  • the file names don’t support your SEO strategy

Let’s see why these are so big issues and how we can fix them…

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Make them feel like they are already there: the art of website images (part 1)

Photographer with a camera
6 February 2017

This article has 2 parts. In the first (current) part we’ll cover how to make / choose images for your travel website. In the second part we’ll walk you through the best practice how you should upload these pictures to your WordPress site.

If you are in the tourism business, it’s essential to have a good appearance. Just imagine why stewardesses and stewards are dressed in such an immaculate way on airplanes, why all employees of 5* hotels wear so clean and well-designed uniforms.

On travel websites – beside the site’s design – the pictures are the elements that represent this appearance. In this article we’ll learn how to make sure your imagery is of high quality on your website.

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7 ways outdated content can harm your business

Outdated electronic equipment
30 January 2017

If the content on your website is old and no longer 100% valid, it can really hurt your reputation and credibility. In today’s community-based economy reputation is everything. If people want to travel somewhere, they will probably check the hotels and restaurants on TripAdvisor, Facebook or in Google reviews. They will try to book places at best-ranked providers and will try to avoid businesses with bad reviews.

In this article I’ll unfold 7 different aspects how outdated content on your website can harm your business.

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