5 things I learned at Hungexpo Travel 2017

20 March 2017

If you have a special target audience (like the tourism industry is for us), it’s always a good idea to go where they are. Having conversations with them helps you understand better their needs, the trends in the industry and also can help you build important contacts.

These were my thoughts when I bought my ticket for this year’s Hungexpo Travel exhibition that was held in Budapest, Hungary between 2nd and 5th March this year.

Here are 5 things I learned there by having conversations with the exhibitors.

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What is a responsive website and why is it important?

Checking responsive website on laptop and mobile
2 March 2017

In our survey called Tourism Website Trends 50% of the participants said so far that they didn’t know if their website was responsive or not. This is a huge number – knowing that for about 5-6 years now everything in the webdesign industry is about responsiveness.

I’ll tell you, dear hotel managers and organizers, it’s not your fault. It’s mainly the fault of us – website designers and developers – that we didn’t warn you: if you don’t make your website responsive, you can lose about 50% of your visitors.

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